The AI-First CEO

AI, Power to the People

— let me show you how.

Book Greg

3× CEO. 5 Global Brands.
100+ Companies Transformed.

Led as CEO & Chairman

Mammut Cotswold Outdoor Bever Nodor / Winmau Pentland Brands

Trusted By

3i Private Equity Inflexion Exponent PE Wattbike KNVB Purity Life Palladian

Your team doesn't need another strategy session.
It needs to take charge of AI.

Greg puts your people in the driver's seat. In 45 minutes, overwhelm becomes action.

PILLAR 01

CEO Who's Been There

"I sat in your chair. I understand your pressure."

5 global brands. Mammut, Cotswold Outdoor, Bever, Nodor. From CHF 300m to £200m — Greg has led transformation at every level.

Greg Nieuwenhuys at his desk
Greg Nieuwenhuys presenting a live AI demo on stage

PILLAR 02

AI Leader Who Proves It

"Your problem. My laptop. 45 minutes."

You have a Ferrari but you're using it to drop the kids at school. Greg will show you fifth gear. Live demos. Real problems. No slides, no theory — proof.

PILLAR 03

Empathy & True Vulnerability

"I was overwhelmed, anxious, and I thought working harder would solve my problems."

Twins born at 28 weeks. 850 grams each. A two-year pause that changed everything. Greg learned the hard way that more work is not the answer. Better work is.

Greg Nieuwenhuys smiling

The Emotional Shift

Your audience arrives

Overwhelmed
Anxious
Skeptical
Confused

Your audience leaves

Empowered
Confident
Energised
Ready

"People don't resist technology. They resist uncertainty and change."

What Leaders Say

People were already building on what he showed the next day.

CEO, Pentland Brands

The room shifted from skeptical to energised in under an hour.

Head of Portfolio, 3i Private Equity

Greg mapped AI use cases to our strategy and turned them into clear next steps.

Heiko Schaeffer

CEO, Mammut

Greg made AI real for our organization. People started building the next day.

CEO, Purity Life Health Products

Strategic clarity and raw human energy. Truly inspiring.

Director, Continuity Capital

Inspiring and high-energy. A rare combination of strategic depth and real-world action.

Managing Partner, Inflexion Private Equity

Ready to put your people
in charge of AI?

Book Greg for Your Event